Today, no one can afford to ignore AI. How else do Google and Netflix always seem to know exactly what to suggest? How do millions of businesses chat with their consumers in real-time? The answer is artificial intelligence.
Artificial Intelligence (AI) has revolutionized practically every industry. Marketing is one of the clearest examples.
Companies of all types and sizes rely on Artificial Intelligence tools to promote their brands and businesses. They tap into the power of these tools to inform and improve their marketing strategies.
Nowadays, businesses can process large amounts of data from various sources and automate decision-making. Pulling information from social media and email campaigns allows companies to predict buyer behavior. That way, they can adjust their marketing strategies accordingly, making them more effective.
Here, we’ll look at the top 10 tools for AI marketing in 2024 and how they can help revolutionize a company’s strategy. We’ll also offer guidance on how to choose the best ones to give you a competitive edge.
Understanding AI in Marketing
AI tools automate many repetitive tasks and help with data-driven decision-making. That means companies don’t have to rely on human personnel to complete these tasks and can make digital marketing efforts more efficient.
What Is AI in Marketing?
Marketing professionals leverage technologies such as machine learning and natural language processing to improve their strategies and automate work. These tools help optimize the client journey by gathering insights and producing more personalized content. They collect and analyze massive amounts of data to help businesses make more informed, data-driven decisions to achieve their goals.
AI models can be trained to learn customer behavior by picking up on their needs, predicting trends, and creating content. In some cases, they can even reach out to clients directly. Some of them learn how to communicate with customers and send them tailored messages to increase conversion rates while ensuring maximum efficiency.
This saves human marketing team members significant amounts of time. Companies then gain the ability to create personalized marketing campaigns that impact their growth and consider audiences and economic trends.
How Is AI Transforming Marketing?
Ninety percent of marketers around the world use AI tools to automate their customer interactions, according to a 2022 survey. Eighty-eight percent of these marketers found the tools useful in the personalization of the customer journey across their channels.
There are a variety of additional ways companies utilize AI-based tools to help with marketing as well:
- Content Generation: Content is a top priority for marketers. However, the process of creating content takes time and requires significant planning, copywriting, editing, and distributing at the perfect time to maximize its impact. AI tools help take the guesswork out of the process and quickly create targeted, custom content for marketing campaigns based on customer behavior and data.
- Chatbots: AI-powered chatbots help marketers nurture leads and create a better customer service experience for the clients. With natural language tools for conversations that mirror human language, these tools answer questions and provide solutions while ensuring that customers don’t feel ignored when trying to reach out to the company.
- Predictive Analysis and Custom Recommendations: AI tools also have the power to analyze both current and historical data to predict the future trends and needs of the company. They help with better decision-making, establish relationships, uncover actionable insights on customer behavior, and predict necessary metrics. This helps companies devise better marketing strategies based on individual customer preferences.
Why Use AI Marketing Tools?
Companies utilize AI marketing tools in their marketing efforts for a variety of reasons and benefits—quantitative (like the number of total sales) and qualitative (such as customer satisfaction). These tools help companies in many different ways to reduce increase revenue and build better brands.
- Reduced Costs and Timelines: AI tools work at a faster pace and more efficiently than real humans. Automating certain tasks helps companies reduce the cost of labor, optimize advertising spending, adjust bids and ad targeting, and make better use of marketing budgets overall.
- Improved and Automated Decisions: By analyzing massive amounts of customer data, AI tools help companies derive insights to drive more efficient decision-making. This helps businesses reach important conclusions faster while optimizing their marketing campaigns for better results.
- Real-Time Personalization: AI tools analyze customer behavior as well as purchase history and overall preferences to generate personalized experiences for customers. These more tailored approaches help companies increase engagement, build stronger client relationships, and drive higher conversion rates.
- Increased Efficiency: By automating repetitive tasks with AI, human team members gain back time to focus on other important or higher-value business activities like strategy development, creative content ideas, and customer relationship-building.
- Improved Customer Experiences: Chatbots, virtual assistants, and similar tools give customers immediate support when they need it most to enhance their overall experience. This leads to increased client retention and improved satisfaction levels.
The Role of AI in Different Marketing Channels
AI plays many roles across marketing departments and channels to help businesses further their efforts.
AI in Social Media Marketing
AI tools are great options for the world of social media marketing because they help enhance the features of existing social media platforms and produce content at scale. These tools not only help create or generate content across channels but also manage the content while delivering insights based on a brand’s profiles and audiences. Social media monitoring tools then help businesses watch their reputation online and assess global brand mentions, emerging customer trends, and new audiences.
AI-based tools are also helpful in influencer marketing, a newer social media marketing trend. With AI, this process includes analyzing a variety of social media analytics to understand and identify the influencers best suited to be a partner for the company. These tools also assess their engagement and influence on a certain product or service.
Additionally, AI helps with optimizing and managing paid social media ads for more conversions and clicks by analyzing budget variations and ad targeting, segmenting audiences, testing ads, and improving speed and performance in real-time.
The social media industry already utilizes many different AI-based tools, including Hootsuite, Magic Studio, Wordtune, and Brandwatch.
AI in Email Marketing
AI is extremely helpful in creating email marketing campaigns to reach the ideal audience at the right time. AI tools accomplish this by analyzing the performance of past emails, sending automated emails based on customer behavior, and highlighting emails requiring human revisions.
These tools help companies create better email copy and subject lines to get more clicks and determine the best time to send said emails. They also have the ability to trigger email workflows after specific customer actions while personalizing content to specific segments of the audience. Some AI tools analyze and clean up email lists to improve deliverability rates and optimize email outreach.
Currently, some of the most popular AI email marketing tools include Mailchimp, HubSpot, SendGrid, and Phrasee.
AI in Content Marketing
AI content marketing describes the use of ML and AI marketing tools to help with content planning, creation, distribution, analysis, and reporting. These AI-based content marketing tools help brands with customizing client recommendations and messaging to give them more valuable content. They also curate content, generate topics, and offer content scoring. Companies use these tools to quickly generate popular topics that have high search scores and better understand how to improve and optimize previous pieces.
Some AI content marketing tools even predict customer behavior to provide companies with more relevant information. The companies then create personalized customer journeys that improve the overall customer experience. Some of the most popular AI content marketing tools on the market include Grammarly, WriteSonic, Wordtune, and Jasper.
AI in SEO
Search engine optimization (SEO) is the process of optimizing web pages in order to rank higher in search engine results and drive more organic traffic to websites. Companies need to optimize their pages and rank high in Google searches to obtain free, passive, and consistent website visits.
AI tools analyze keywords, determine site performance, and provide companies with tips on how to rank higher in search results. They also help marketers discover trending keywords and topics to bring in more visitors.
A few of the most popular AI-based SEO tools include SEMRush, SurferSEO, Alli Al, and SE Ranking.
10 Top AI Marketing Tools in 2024
Many AI marketing tools exist on the market in 2024. Some of the most popular options include the following.
Jasper
Jasper is an AI marketing tool that uses the GPT-3 model to write human-like text. Companies add their brand name or product to the platform, and it creates high-quality ad copy, emails, landing pages, articles, or social media posts using their tone.
This AI-based content creation tool streamlines all content marketing efforts. It reduces production time by offering a wide variety of templates, creating 1,500-word articles in less than 15 minutes in some cases.
Jasper is a great AI writing assistant, best for content creation and ideation. It covers 2,500 categories of writing styles, supports over 25 languages, and has an intuitive interface. It can easily produce long-form content and identify key elements in the text. This tool’s best features include:
- The Jasper chatbot answers questions, helps marketers with tasks, and conducts research
- Over 50 writing templates for SEO-optimized blog posts, Facebook Ad headlines, social media posts, Amazon product descriptions, and more
- Jasper uses ML to learn the company’s voice and ensure all marketing materials keep on-brand
MarketMuse
MarketMuse uses Natural Language Processing and ML algorithms to analyze companies’ content and create high-quality, SEO-friendly, and relevant content that resonates with their audience.
This tool analyzes the entire structure of a website and provides in-depth insights regarding its strengths and weaknesses. It assesses the page’s schema, internal and external linking, and advanced SERP features.
It’s a great tool for content strategy and planning, uncovering opportunities that help websites rank better in organic search, as well as potential gaps in the content. It also helps businesses find the right keywords and prioritize certain topics for increased ROI and success. MarketMuse’s key features include:
- Rigorous content research and optimization using AI-based algorithms
- In-depth analysis of competitors to ensure an improved marketing strategy
- Predictive analysis that allows data-driven content planning
ManyChat
ManyChat is a versatile chatbot designed for businesses looking to improve customer engagement. It automates conversations across a multitude of channels such as Instagram Direct Messages, Facebook Messenger, WhatsApp, and SMS. Through personalized conversation, ManyChat helps companies drive customer engagement and sales.
ManyChat uses NLP to have human-like conversations with customers, learning more with every interaction. It’s easy to use and implement and doesn’t require any coding knowledge. This tool:
- Doesn’t require any technical knowledge
- Is cost-effective and offers a free basic plan
- Helps improve customer service by collecting customer data, tracking metrics, and creating reports
- Simultaneously plans and sends messages to multiple people
Seventh Sense
Seventh Sense is an AI email marketing tool that increases email deliverability by ensuring that email campaigns reach the right customers at the right time. This tool is incredibly helpful, especially for brands that send out thousands of emails per week.
This tool integrates with both HubSpot and Marketo to help make email marketing efforts more effective by improving click rates and increasing conversions. Seventh Sense, empowered by AI, builds predictive models to determine the best timing or frequency of contact for each customer based on their position in their customer journey. A few key features of this tool include:
- AI-optimized email delivery to help determine the correct time to send emails to various users
- A/B testing abilities to help companies determine their most effective email subject lines ahead of any mass-sending
- Audits of deliverability to provide in-depth insights into bounce rates, as well as how many emails actually reach active email addresses
SurferSEO
A technical SEO tool, SurferSEO utilizes AI to optimize articles, blog posts, and other types of content. It has the ability to fully audit existing copy and compare it with the competition. This AI marketing tool scans and reads the content of the top competitors of a business on Google to give marketers content optimization tasks that help their content rank higher.
SurferSEO also allows brands to manage their content strategy and creation from a single app. Based on over 500 ranking metrics, the tool analyzes content and evaluates keywords using the BERT method by Google to provide actionable insights for better keyword research. SurferSEO also integrates easily with many other tools and platforms across the marketing world and beyond. Some of its important features include:
- Researching and suggesting keywords that guide content clusters
- Providing in-depth reports and metrics that help improve content creation
- Conducting SEO audits that offer suggestions for SEO optimizations for current blog posts and web pages
SEMRush
SEMRush is a full suite of tools that help companies manage content marketing campaigns, SEO, social media marketing, analytics, track search engine rankings and much more. Using it, businesses can handle all of their marketing efforts from a single platform.
It offers many AI-based solutions such as the Keyword Magic Tool and the Content Marketing Toolkit. These allow brands to conduct topic research and obtain insights on what is trending, helping them speed up the content creation process. SEMRush’s main features include:
- A social media scheduler and tracker
- A Position Tracker that offers businesses a way to visualize how they rank against other websites, especially when it comes to keywords
- A comprehensive collection of AI marketing tools for website auditing, keyword researching, backlink analyzing, and more
Grammarly
Grammarly is one of the most popular AI tools for any business. It features accurate AI that checks spelling and grammar in real-time, enabling writers to double-check their copy to ensure it’s polished and professional.
This tool works online or as an extension for Google Chrome and has a free or paid version. It’s the ultimate AI-based copyediting tool—marketers can treat it as an AI writing assistant, helping them come up with ideas whenever they feel stuck, thanks to its ML capabilities. Other key features of Grammarly include:
- Offering writing enhancements by correcting grammar and spelling mistakes and pointing out overly wordy sentences
- Adjusting to tone selection, depending on whether the company wants a more formal or casual tone
- Providing a browser extension that allows Grammarly to work directly on Google Docs, emails, and social media platforms
- Encouraging the creation of unique content by offering a Plagiarism Checker
HubSpot
HubSpot is another all-in-one marketing platform that uses AI to attract potential customers, automate marketing tasks, convert leads, streamline workflows, and close sales. It contains many AI marketing tools for content marketing, SEO marketing, and more.
Marketers use HubSpot to manage email campaigns, create targeted social media content, write blog posts and landing pages, and analyze big data from a single dashboard. This platform offers actionable insights that help companies improve their marketing campaigns. HubSpot is a popular AI marketing suite because it offers:
- A wide variety of inbound marketing tools
- Comprehensive CRM integration
- Conversion optimization tools that help improve lead generation
- A built-in editor that helps create SEO-optimized content and pages that rank well on search engines.
Phrasee
Phrasee is an AI powered tool focused on brand language optimization. It boosts the brand language used by companies in their copies, increasing engagement and conversion rates. By generating a brand tone that resonates with the target audience, companies provide customers with more personalized experiences.
This tool uses a Natural Language Generation system along with ML algorithms to create human-sounding copy that’s brand compliant and effective. It generates copy for emails, Instagram, Facebook, and even push notifications. A few of its main features include:
- Planning, generation, and optimization of AI-driven brand language
- Multichannel marketing support that includes email and social media
- Seamless integration with other popular marketing platforms such as Braze and Optimizely
Acrolinx
Acrolinx is an AI-powered content governance tool that improves content quality and ensures consistency and accuracy across a company’s marketing channels. It guarantees that the produced marketing content aligns with the brand and meets all required parameters.
This AI tool uses NPL to analyze content. It offers real-time suggestions to improve the quality of brand messaging, according to the company’s set style, tone, grammar, and specific wording. Some of Acrolinx’s main features include:
- Check Selection, a feature that allows for faster reviews of content by checking smaller sections of a large document
- Integration with Google AdWords that provides real-time information from Google regarding target keywords
- An intuitive analytics dashboard that allows users to easily find relative metrics during the writing process
How to Choose the Right AI Marketing Tool
Choosing the right tools can significantly impact a company’s marketing efforts. When considering how to choose the right AI marketing tool, business leaders and marketers should think about:
- Company marketing goals: Companies need to understand and define the areas where AI and ML tools can provide the most value and support.
- Ease of use and integration: Good AI-based tools for marketing are easy to use and seamlessly integrate into any existing marketing workflow. These tools should have intuitive interfaces and features that don’t overlap with other apps.
- Budget and ROI: Companies need to evaluate how the price of each AI marketing tool, considering its features and the company’s financial resources.
- Features and functionality: Different AI tools have different features that fit various business needs. Your tools must align with the company’s marketing goals.
- Reviews and ratings: The best way to assess the quality of an AI marketing tool before purchasing it is to read and research reviews and ratings.
- Scalability and flexibility: It’s important to consider whether a tool has the potential to grow with the business. Good AI tools should adapt to changing marketing needs and accommodate scaling.
- Support: Not all teams can quickly adjust to all tools so providers must offer support and training resources.
Conclusion
AI managed to transform marketing over the years through content generation and moderation, intelligent chatbots, dynamic pricing, sales forecasting, predictive analysis, and many other strategies.
To develop their strategies, companies should choose the best Artifical Intelligence tools available in the market. These tools allow businesses to attract new customers, engage existing consumers, automate tasks, convert leads, streamline workflows, and convert visitors.
However, these benefits depend on finding the best-fit tools for the business. Before purchasing, it’s important to consider the company’s marketing goals, the tool’s price, features, support, and ease of use.
If you enjoyed this, be sure to check out our other AI articles.
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FAQ
What are the key benefits of using AI in marketing?
The key benefits of using AI in marketing include saving companies time and money on marketing efforts, improving and automating decision-making, improving the customer experience and customer service, boosting overall efficiency, and offering customers real-time personalization.
Can AI create a marketing strategy from scratch?
Yes, AI marketing tools have the ability to create marketing strategies from scratch. Some AI-based tools work as marketing plan generators to optimize the process using advanced algorithms, while others give suggestions and so on.
Can Artificial Intelligence marketing tools help small businesses?
Yes, Artificial Intelligence marketing tools help small businesses in many ways. These benefits include improved marketing efforts, boosted sales, better customer services, automation of repetitive tasks, and general savings on time and money.
