marketing

Explore the top AI marketing tools in 2023 that are transforming the digital marketing landscape. Stay ahead of the curve with AI.

Growth hacking is an aggressive approach to growth that involves experimenting with various methods to find those that produce the fastest return.

From AI-powered customer insights to immersive virtual experiences, personalized content strategies, and data-driven decision-making, Martech is on a transformative journey.

Today, more than 50 million people around the world call themselves content creators. People are learning they can follow their passion — without being tied down.

If your business depends on content, there are tools you should be working with to ease the creation process.

For businesses, publishing digital content has become a must and knowing how to make this work can be a crucial step for your company.

More than half of companies use marketing automation to achieve efficiency, personalize campaigns, and enjoy other benefits. Is it time for your business to embrace it?

Face recognition is a state-of-the-art technology that can empower our market research with faster and more reliable data gathering.

Like so many technologically driven industries, digital marketing is constantly evolving. Businesses must rise to meet the challenges associated with this new demand.

Personalized marketing is the process of interacting with customers and prospects with a granular understanding of who they are and what they need.

Marketers have to start targeting individual customers in a highly personalized way. That’s a very complicated task, but they have a powerful ally—identity mapping.

Using any of these techniques should be a well-thought-out decision that considers factors like your target market, your team’s abilities, and your budget.

Many businesses measure their marketing effectiveness solely in how many products they sell or how many clients they engage. This is wrong.

Marketers everywhere are increasingly adopting new technologies to innovate in their field. Here’s the MarTech picture we’re seeing for the coming years.

The way we do business is one of the many, many things that we’ll have to redefine and reshape after the Coronavirus pandemic comes to an end. The disruption brought by the spread of COVID-19 deeply changed our normal dynamics, forcing a lot of companies to work from home implementing new tools. In fact, it’s [...]